NOW, LET'S TALK TURKEY
When you've been in the turkey business for 40 years like Moorland Poultry Ltd, you're expected to know a thing or two about the market for this ever-popular meat. Butterball and Twydale fresh and frozen turkeys are the brands for which this North Yorkshire, UK, based company have become famous, but these days they are doing much more than growing and processing, with a range of products that has helped them achieve top three status in the highly competitive UK market.
In past issues of Advantage, we've talked about the fast moving changes in consumer lifestyles, emphasising the growing demand for high quality food products that require minimal preparation time. Moorland are responding by producing wholesome and conveniently sliced turkey steaks and thin steaks for conventional cooking and flash frying.
Turkey is tasty, healthy and easy to prepare, but when it comes to processing and slicing, it's a different story. It's an awkward and unusual shape, especially when it's fresh, so if you need to slice several tonnes of it every week to accurate fixed weights and make it look good too, you need to invest in the best equipment money can buy.
Consumers aren't the only people who shop around for the best bargains and when it came to the crunch about which slicer to buy, Moorland compared three leading automatic portion control slicers, including our very own SmartSlice 3D.
We just love it when this happens (and it happens a lot) - Moorland chose our machine because it was, and still is, the best.
Its easy to use, easy to clean, superbly engineered and robust. It produces superb slices, quickly, consistently and accurately - even with turkey, where problems with the awkward and unusual shape are easily overcome - thanks to the complete laser scan by SmartSlice 3D prior to slicing.
Moorland's General Manager - Processing, Tony Branch, concluded: Demand for our products is running at an all time high and SmartSlice 3D helps us to meet it. We are going to link it to a Sortaweigh Optimiser shortly to further minimise giveaway, maximise yields and ensure we achieve consistently equal weights in a single pack.
No doubt about it, AEW THURNE provides us with the service, technology and machines we need to help us remain competitive - we want more.
